Cleveland has a new branding campaign and we are on board! As a company that started in Cleveland fifteen years ago, we could not be more ecstatic with the people who live, thrive, work, and visit Northeastern Ohio each year.
When Positively Cleveland asked us to help with the new tourism marketing approach, we jumped right on! Being able to partner with Colortone made this event even better! #ThisIsCLE is about celebrating all things that make the city special. World renowned chefs, a burgeoning theatre district, 20,000 acres of wildlife, major sports facilities, music venues, plus tons more unique features were all celebrated.
Held in the new Cleveland Convention Center, we had space to add our own Cleveland flair. Our warehouse manager Ben brought his tank-of-a-truck decked out with Cleveland Browns gear. During the season you can find this monster truck near the stadium tailgating with fans and celebrating the city’s football team.
The event was full with citizens, food trucks, past/future maps, and a new slogan that shows who we really are. Rock The House handled the production of the event – draping the white façade in colorful uplights, screens displaying slide shows and videos, and sound for all the speakers at the event. All of those in attendance were able to follow along with the event on social media as our projectors displayed a waterfall feed of anyone using the hashtag #ThisIsCLE.
If you were not able to attend the event, here is Positively Cleveland’s video that sums up who we are, and why we are proud to be part of the city:
Check out our photo gallery to see a behind the scenes look at the event. For any inquiries, visit our website RTHGroup.com
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